Saudi actress/filmmaker Fatima Al Banawi has been selected as official brand ambassador for the French Luxury Manufacturer Cartier International SNC in KSA and the Middle East. Along with international celebrities, Fatima has been part of the ceremony held for the launch of Cartier's latest high jewelry collection; Sixéme Sens.
Al Banawi took part in the ceremony celebrating the launch of the new collection in Lake Como, Italy, where she donned a Zuhair Murad dress with the help of stylist Yassmin Eissa. The ceremony features other Arab stars including Egyptian star Yasmine Sabry, and Saudi businesswoman, H.H Princess Deena Aljuhani Abdulaziz.
Cyrille Vigneron President and CEO of Cartier noted that the new collection's name was inspired by the pandemic, he stated "After the COVID-19 our senses are reawakening".
"This collection leads us into a world of sensory stimulation, as each sense comes alive, including the sixth sense, which touches the heart,” said Vigneron.
Fatima AlBanawi is a Saudi actress, director and writer. She was selected by Time Magazine as part of its Young Generation Leaders List (2018) for her storytelling ventures that highlight the intimate tales of life in Saudi through her project The Other Story. Fatima received international acclaim for her leading role in Barakah Meets Barakah that marks the first Saudi film to screen at Berlinale and was Saudi Arabia's official submission to the Academy Awards for Best Foreign Language.
Her most recent works in 2020 include the Egyptian series Paranormal that premiered on Netflix, and Shahid’s Saudi drama Al-Shak that she also co-wrote and co-directed.
Earlier in 2020, the Red Sea International Film Festival selected her feature film screenplay Basma for a joint program with Torino Film Lab to develop films. The festival also funded her short film. Until We See Light as part of the collective omnibus, Becoming, which brings together films by five Saudi women directors in one feature film. In addition, AlBanawi was selected as a jury member at the Feature Film Competition within the 11th edition of the Malmo Arab Film Festival in 2021.