Before the entertainment industry realizes the power of social media in building celebrities’ personal brands, Sarrah was one of the few celebrities who pioneered in blogging and digital content creation to build a name for themselves. However her earliest steps in the entertainment business did not count on it.
Sarrah studied Journalism and Theater at the American University in Cairo (AUC), where she took part in several plays. Her first foray into acting was opposite superstar Ahmed Helmy in the fantasy-comedy film 1000 Mabrook. The film was a box office hit in 2009 and paved her way through the entertainment industry, where she took part in a number of comedy TV series, like Goz Mama (2010) and Hasan Altenin (2012). She also starred in many social dramas, including Taht Al Saytara by Tamer Mohsen (2015) and La Totfe’ El Shams by Mohamed Shaker (2017), through which she portrayed the status of the Arab youth after the Arab Spring revolutions.
At the same time, Sarrah propelled her name on social media through her personal blog, Sarrah’s world. She was also writer and host of Salizon show that streamed on Viu platform. She took part in three seasons of Ahmed Amin's AlPlateau show (2016-2017), which premiered to a great success on TV and scored high-viewership records on YouTube. She has also been actively taking part in a number of environmental, social and women empowerment initiatives.
She made her breakthrough role in Sabe' Gar TV series (2017), a record-breaking off-Ramadan drama that achieved tremendous success. She played the role of a young girl who tries to figure out the meaning of life and build up her own future plans through reckless and impulsive decisions.
Her most recent works include the blockbuster film El Kenz 2: Al-Hobb wa Al-Maseer (2019) by director Sherif Arafa and Sawah (2019), the first co-production between Luxembourg and Egypt.
In 2018, Sarrah participated in the Cairo International Film Festival, where she wore a second hand piece that she bought from Wkalet Al Balah to raise environmental awareness. Similarly, she participated in the 2nd Gouna Film Festival (GFF), wearing an Up-Fuse top made out of 30 recycled bags to raise awareness about plastic waste.