Raya Abirached is one of the most important and successful TV personalities in the Arab world. She is the only Arab TV presenter to interview weighty Hollywood stars. Raya is the producer, writer, and researcher of her own TV programs, which makes her an inspiration to many women and girls around the world with her successful career of more than 15 years.
Raya hosted several TV shows, including the weekly business show World Business, which aired on CNBC Europe and Asia. She is also the researcher and presenter of her popular TV program Scoop With Raya, which airs on MBC 2. She also co-hosts the hit TV talent show Arabs Got Talent. She covers important film events like the Academy Awards, BAFTA, and Golden Globes ceremonies, along with international film festivals, such as the Cannes Film Festival, Berlin International Film Festival, and the Venice International Film Festival. Raya hosted the opening ceremony of the 2nd El Gouna Film Festival in 2018.
Abirached lent her voice to the Arabic versions of some of the most famous animation films, such as The Angry Birds Movie and Smurfs: The Lost Village. In 2019, she joined the cast of the animation film Angry Birds 2.
Moreover, Raya's charismatic presence and charm has made her one of the most sought after faces in the Arab world to represent several brands. She has been the brand ambassador of several regional and international brand names, such as Sony Mobile, Banana Republic, the American fashion house, and Himalaya. Currently, she is the brand ambassador for the IWC Schaffhausen luxury watches.
In November 2019, Abirached won the Arab Women of the Year Award for Achievement in Television at the 2019 Arab Women of the Year Awards in London.
In June 2020, Raya was the moderator of the Arab Cinema Center’s panel discussion on the future of Arab Festivals during the COVID-19 pandemic. The panel was attended by presidents and directors of Arab and international film festivals.
During the 42nd Cairo International Film Festival, Raya moderated an in-conversation session with the acclaimed British actor Rufus Sewell and another one with Egypt’s sweetheart actress Mona Zaki.
In addition to that, Raya moderated Lagoonie Film Production’s roundtable discussions with prominent cinema figures from the Arab world. Held on the sidelines of the 42nd Cairo International Film Festival (CIFF), the roundtable featured three episodes with each of them consisting of three parts.